By Mike Horne
Transport for London’s corporate identity is one of the most familiar and
recognisable in the world. The bar & circle device and, in particular, Edward
Johnston’s exceptionally clear lettering have been in use for over 100 years
and have come to symbolise London itself.
In order to put Johnston’s work in context, historian and transport professional
Mike Horne had to make a deep study of the development of printing from
the introduction of moveable type to today’s electronic typesetting.
In this, his last published work, he examines the technical merits of Johnston’s
alphabet designs and corrects some common misconceptions.
What were the qualities that distinguished Johnston’s lettering when introduced in 1916,
and are they still valid today? Are Transport for London’s signs and posters
still fit for purpose? This thought-provoking book provides some unexpected
96 Pages Hardback