What's in a Brand Name?

By Matthew Wharmby & James Whiting

Have you ever wondered how a famous household brand got its name? The authors of this book have - and so they researched the names of over 250 well known brands to satisfy their – and hopefully your – curiosity.
From Asda and Aldi to Zanussi and Zara, we look at names that have been in or on shops either for many years or since only recent times. The only qualification is that they all have something of interest to write about.
Reflecting the on-line age, you will also find Alexa, Cortana and Siri among other names you will not find on the High Street but may at times have been curious about. Plenty of material here for your next pub quiz.

96 Pages Paperback.

ISBN 978-1-85414-453-9